Reddy Kilowatt costume, ca. 1967
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"Just plug in! I'm always Reddy!" Created by Ashton B. Collins in 1926, Reddy Kilowatt was used by utility companies around the country and worldwide as a friendly symbol of electrical service.
Central Maine Power began using the image of Reddy Kilowatt at least as early as the 1930s. For decades the character was the face of the company, appearing on materials as varied as promotional souvenirs and notices to customers – or, thanks to this wearable costume, "in person."