While the photographers on staff were all men, mostly women and girls worked in the factory, which was run primarily on a seasonal basis as Cassens owned citrus groves in Florida and spent the winters there.
Employees worked 12-hour days with a half hour for lunch and earned $11 a week. Photographic printing machines were used to expose the precut postcard stock.
Print runs varied from 25 to 1,000. Machines handled the exposure, but the rest of the production process was done by hand.
The exposed cards were transferred to the different chemical baths by wooden paddles and dried on racks.
The exposed cards were transferred to the different chemical baths by wooden paddles and dried on racks.
In the early days, the factory was too small to handle all the racks and the workers would have to run them
across the street to the Shute & Shorey Garage to spread them out to dry.
