Competitive auto racing on Old Orchard Beach probably began as early as 1903 although the first recorded formal race was in 1911. The last was in 1913.
The car in this image is a circa 1911 Locomobile Runabout, built in Bridgeport, Connecticut.
The car is fully equipped with road accessories and is registered with 1912 Massachusetts plates, indicating that it is a private car and its owner is taking advantage of the closed course to make an informal speed run on the beach.