Contributed by Maine Historical Society/MaineToday Media
- Item 116335
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Description
T-shirts gained popularity with athletes and college sports teams because of their sweat-absorbing qualities and easy cleaning after rough use.
In 1932, the University of Southern California (USC) introduced plain t-shirts for the football team to stop shoulder pad chafing. To discourage student theft, USC printed the tees with a “Property of USC” logo, making them immediately more desirable to students. USC responded by selling the t-shirts in the campus bookstore, capitalizing on teenage consumer culture.
About This Item
- Title: A person playing tennis, Portland, ca. 1925
- Creator: Portland Press Herald
- Local Code: 2005.061.2018.1
- Collection: Portland Press Herald glass negative collection
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