In the fall of 1968, Jean and Norton Luce of the Sugarloaf Mountain Ski Club received a phone call from Roger Peabody, executive director of the United States Eastern Amateur Ski Association, asking if the Ski Club and Sugarloaf Ski resort would be interested in hosting a World Cup ski race.
At the time the only U.S. area east of the Rockies that had been host was Cannon Mountain in New Hampshire.
Jean and Roger then contacted John Christie who was general manager of the Sugarloaf Ski Resort. His answer was an enthusiastic "yes."
