Once rural farm areas were wired, utilities could promote benefits such as electric milking machines and lighted and heated chicken coops. As elsewhere, utilities also encouraged home use.
Utility companies often asked farmers to bear the burden of cost for line construction, provide labor, or as in CMP's plans, at least guarantee a certain threshold of consumption.
This brochure included a graph paper insert on which farmers could diagram their property then send the sheet to the company for tailored information.
