Skiers, Pleasant Mountain, ca. 1960Item 18920 info
Ski Museum of Maine
In the sport's pioneer days, skiing was overwhelmingly an activity for very athletic young men.
As technology improved in the 1950s and 1960s -- especially with respect to equipment, lifts and trail maintenance -- millions of casual enthusiasts got into the act.
That's clearly the point of this publicity photo from about 1960.