By the second half of the 20th century, skiing began to enjoy unprecedented popularity. Pleasant Mountain in Bridgton (later Shawnee Peak) was Maine's foremost place to join the fun in the 1950s and 1960s.
Success at riding a bike mirrored success in life. Bicycling could bring families together. Bicycling was good for one's health. Bicycling was fun. Bicycles could go fast. Such were some of the arguments made to induce many thousands of people around Maine and the nation to take up the new pastime at the end of the nineteenth century.
Imagery on letterhead soldiers used, on soldiers' memorials produced after the war, and on many other items captured the themes of the American Civil War: union, liberty, and freedom.