Ads from the 1920s promoting the Windsor Hotel in Belfast, created to appeal to tourists traveling by automobile, described the establishment as a "homelike hotel...known from coast to coast," which served fresh food from nearby farms.
By the 1940s there was angled parking on High Street, a coffee shop with a street-side presence and a lounge and it offered different rates for tourists and commercial businesses.
A spectacular fire destroyed the Windsor Hotel in 1960, two years after the adjacent Colonial Inn burned. The hole they left on High Street was later filled by Pendelton Lane, the Belfast Co-op Store, and a laundromat.
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