Appliance and electrical store, Central Maine Power Company
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As early as 1916, CMP set up appliance stores to sell products using electricity. The company operated stores in Augusta, Brunswick, Dexter, Greenville, Rockland, Union as well as other towns.
Salespeople in the stores demonstrated products and "Home Service Advisors" went to people's homes to provide various types of instruction, such as how to bake cakes.